Science has serious PR problems, and at their root are scientists themselves! We scientists often don’t know how to communicate with non-scientists without a whole lot of jargon and obscure words. Brevity is also difficult for many of us, so the art of effective sound bites and elevator pitches remains a mystery. Yet, those of us who go into academia are, despite first impressions, passionate people. We are in love with ideas, with teasing apart mysteries. So, we have the potential to be incredibly powerful advocates for science, translating the knowledge we generate in our labs into real world applications. If only we could stop putting our audiences to sleep…
Then, along comes Alan Alda, who for decades has been a curious, charming, and enthusiastic advocate for the popularization of science. He excels at translating how fascinating science can be to a wide audience. I just discovered that he founded The Alan Alda Center for Communicating Science back in 2009. The Center teaches scientists media communication skills and how to boil down your research findings into understandable take-home messages and engaging stories. And he teaches them improv! Perhaps this is some of the most important work the Center does, because improv allows scientists to practice being present and telling a human story. Here is a clip of what improv for scientists looks like.
Picture taken from http://www.centerforcommunicatingscience.org/improvisation-for-scientists/
Thank you, Mr. Alda. If you can cultivate and empower even a few scientists to communicate more effectively and compellingly, the positive impact of our research could reach a whole new level.